Dry Cleaning
Dry Cleaners tend to fall into two distinct categories - those that sell retail products and those that don't.  Now looking at the dry cleaners who don't sell products, some of them are lapsed retailers and some of them have never tried.  Lapsed retailers tend to cite reasons such as theft, hassle, no interest from their customers and have a general apathy to using their retail space to sell related items.  Yet they ignore a fundamental opportunity to make use of their footfall to increase their income.  Without doubt, the average customer will visit the dry cleaners more often than they visit the dentist.  Yet when you visit you dentist their is no end of cross selling - do you want your teeth whitened? do you want to buy some mouthwash? do you want to buy a toothbrush? 

What this seems to show is that while dry cleaners are great at providing their core service of clothes care, they are often reluctant to try and sell clearly related items.  They feel that by offering retail products they are somehow reducing the value of their core offering.  This is simply not the case. 

Looking at dry cleaners who do sell products, when they derive a substantial income from product sales, they become evangelical.  Furthermore, they sell products to their customers based on clear needs.  If a customer has holes in their clothes why not sell them an anti moth.  It makes sense that items like lint rollers, clothes covers and clothes brushes would sell best in a place where customers are thinking about their clothes. 

Some items that can be sold in a dry cleaners
- Suit Covers
- Comforter bags
- Items for sewing (threads, needles)
- Hangers
- Shoe laces, Shoe Polish, Shoe Trees

Dry cleaners tend to offer a large range of services requiring a large set of different specialist skills.  It makes sense to also sell a large range of auxillary products which your customers will appreciate and which will positively impact your bottom line.